Our Work
Four committees, one downtown
The Main Street America four-point approach organizes revitalization into Economic Vitality, Design, Promotion, and Organization. Every committee welcomes new members - and you don't have to make every meeting to contribute.
Economic Vitality Committee
Strengthens the downtown economy by supporting existing businesses, recruiting new ones, and fostering an environment where entrepreneurs can succeed - using financial tools, incentives, and access to capital to stimulate sustainable growth and investment.
Meets monthly - contact us for the current date and location.
2026 workplan
- Facade Program
- Welcome to Rochester Packet
- BOOMS Tracker / Downtown Inventory
- Sidewalk Talks
- Marketing Partnerships
- Parking Plan Advocacy
- Rack Cards (Retail / Eating)
- Online Business List
- Downtown Dollars
Design Committee
Advances the appearance and functionality of downtown by preserving historic character, improving streetscapes, and enhancing public spaces - coordinating facade improvements, lighting, landscaping, wayfinding, and seasonal décor with property owners and partners.
Meets monthly at Busy Bee Cafe, second Thursday, 11 AM.
2026 workplan
- Rochester Cares Day / Cleanups
- Seasonal Decorations
- Flower Barrels & Downtown Plantings
- Downtown Seating
- Upkeep on Prior Projects
- Dog Waste Stations
- Edison Lights
- Main Street Window
- Paint Light Posts
- Bigfoot Scavenger Hunt
- Information Centers
Promotion Committee
Positions downtown as a vibrant center of community life - planning coordinated marketing across web, email, and social channels, and producing the events and festivals that draw residents and visitors. The goal is simple: increase foot traffic and strengthen local businesses.
Meets second Monday of the month, 6 PM, at Cincos.
2026 workplan
- Hearts On Main Street
- Free Comic Book Day
- Retail Promotions (×2)
- Pumpkin Patch / Spooktacular
- Zombie Walk
- Trick-Or-Treat On The Town
- Cooperative Marketing
- Santa Series
- Kids Summer Series (5 dates)
- Summer Retro Pub Crawl
Current members
Mandie Smith (Chair), Mike Guillette, Seth Jones, Bella, Andy Foster, Maegen Perry
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Builds the capacity to sustain revitalization - aligning stakeholders around shared goals, recruiting and supporting volunteers, ensuring effective nonprofit governance, and securing funding through sponsorships, grants, and individual giving.
Meets fourth Wednesday of the month, 4:15 PM, at Scenic Lounge.
2026 workplan
- Insurance provider for PorchFest, FCBD & others
- Partner on Rec Dept Winter Carnival
- Festival of Trees
- Lilac Family Fun Festival participation
- Monthly newsletters & targeted eblasts
- Social media
- Annual Meeting & Annual Report
- Scholarship Program
- Contributing Partners Program
- Charitable Gaming
- Fiscal sponsorships (Thank-A-Cop, Lilac City Gardeners)
- Website
- Easter Bunny costume rental
Current members
Lori Gay (Chair), Ralph DiBernardo, Mike Vinciguerra, Danna Ruiz Medrano, Kristen Cadwallader
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